iMasFinance: Marketing Internship Programme 2024 / 2025

Responsibilities:

• Collaborate with cross-functional teams, including marketing, customer service, and IT, to gather insights that improve the overall customer experience.
• Assist in developing and executing customer-centric marketing campaigns across digital channels such as social media, email marketing, and content creation.
• Support the analysis of customer feedback and engagement data to identify trends, pain points, and opportunities for improving customer satisfaction.
• Assist in monitoring and managing the brand's online presence, ensuring consistency across touchpoints and enhancing the customer journey.
• Participate in brainstorming sessions to develop innovative marketing strategies aimed at improving customer loyalty and retention.
• Help create engaging content that aligns with the customer experience strategy, including blog posts, social media updates, and email newsletters.
• Conduct surveys and gather customer feedback through various platforms (e.g., CATI, Focus Groups, Online Surveys).
• Collect, proofread, and analyze data related to customer satisfaction and experience metrics, ensuring accurate data entry into the appropriate systems.
• Assist in preparing reports and presentations that highlight customer insights, campaign performance, and recommendations for enhancements to improve customer engagement.
• Work closely with the customer experience team to identify opportunities for process improvements and assist in optimizing customer touchpoints.
• Stay up-to-date with the latest marketing trends, tools, and customer experience strategies to contribute fresh ideas and insights to the team.
• Provide administrative support to the marketing and customer experience teams as needed.
• Conduct surveys via CATI
• Capture and proofread data collected via CATI or Focus groups.
• Collect data and enter information into a database.
• Ensure that data collection sources are accurate.
• Examine data inputs.
• Use statistical software to create data models.
• Attention to detail computer skills.

Requirements:

• Degree or Diploma in Marketing, or a related field.

Skills and Competencies:

• Knowledge and Skills
• Interpersonal skills
• Internal and External communication skills
• Strong interest in both technology and marketing, with a desire to learn how these disciplines intersect.
• Excellent communication skills to effectively convey technical concepts and marketing ideas.
• Proficiency in using tools such as Microsoft Office, Google Analytics, CRM systems, and data visualization tools.